Archie’s · Manchester · 2023

Oxford Road

The original Archie’s — reimagined for a new era.

Oxford Road was where it started: the brand’s first dine-in restaurant. By 2023, Archie’s had grown into a recognisable name, and the brief was to bring its original home in line with that success — a full refit built around the brand’s bold, all-pink identity, during its most playful and image-led period.

Our response leaned into a transport theme that runs through the whole building, built from a refined, premium take on industrial materials. Painted concrete panels, custom perforated stainless steel, feature screen housings and a suspended mesh-and-strip-light ceiling — references that come together in the basement, reconceived as a complete underground station.

At its centre sits a fully immersive 24-seat pink subway carriage — a working feature for parties and photos — alongside a bespoke vending machine, billboard, infinity-mirror tunnel and a mirrored stairwell finished with graffiti-style branding.

We delivered the project end to end: concept, visualisation, tender drawings, tender management and design management throughout construction.